Updated May 27, 2018 03:16:12 Australian designer and surfwear icon and fashion brand Marc Gansu has released his first line of vintage surfwear, which he hopes will inspire and educate people about his brand.
The designer, who lives in Melbourne, has created an array of jackets, trousers, and shirts inspired by classic surf and surf culture in the early 1900s, and has created a collection inspired by the original designs by the designer’s grandfather, Marc Gaps, who was the first surf photographer to capture a photograph of the waves.
Gansu’s collection will be available at surfwear retailer Surfrider Foundation in Sydney, Surfwear Factory in Sydney and Surfwear Australia in the coming weeks.
Ganesu said he wanted his vintage surf fashion to be “a sort of nostalgic look at what surf culture looked like, in terms of the way it was produced, the way people interacted with the waves and the people who were riding them”.
“I wanted it to be like a nostalgic look back into the 1960s,” he said.
“I think surf culture is a little bit different to modern society.
It’s more casual.
People wear their surf gear with a lot more casualness.
Surfers aren’t necessarily looking for that casual vibe.”
Surfrider founder, John Hickey, said the brand’s “eureka moment” came when Gansun’s grandfather had a photograph that showed a photograph from that era.
“It’s not just surfers that look back at the pictures of that era and look back and say ‘I was a surfer’,” Hickey said.”[It’s] all surfers, and all different types of surfers.
It was an instant classic, which is something that you can’t replicate on the beach today.”
The designer hopes his vintage fashion will inspire surfwear consumers to think about the past and what surf was like in the 1960-70s.
“The only way you can make sense of this era is to think back to the photos and look at the stories behind them,” Gansus said.
He said his design, which will be produced by the company Surfriders, will feature the brand names surfwear and surf, and include the brand name surf, surf, Surfriday, surf.
“We’ll also be using the name of the brand,” he explained.
“So, we’ll be using Surfrader’s name, so that the kids can be like ‘Oh, that’s surf, that looks like surf, they should wear that’.”
The collection, which has been described as “surf and surf” by Ganesu, is inspired by his grandfather’s collection, and features vintage jackets and trousers that were made for surfing and the sea.
“There was a lot of surfing that went on in that era,” Ganesus said, “so it’s really important to think of that, and also the stories of the people that were surfing and riding those waves.”
Gansus’ grandfather, who passed away in the late 1970s, was also one of the first people to photograph the first wave in the Pacific.
“Marc Gaps was the pioneer of the photographic record of the Pacific coast,” he told Business Insider.
“His collection of photographs and videos are really amazing and they capture an era and also give us a really interesting look at surfing and surfing culture at the time.”
Marc Gansup, who is also the founder and creative director of Surfraders, said he was inspired to create the collection after watching the film, The Wave.
“That film is really important for me as a photographer,” Gaps said.
“It’s an important story of surfing history and also gives us a glimpse into what surfers looked like in those days.”
As a photographer, you want to take a look at all the different types and sizes of surf equipment.
You can take a picture of a surfboard or a surf board and it looks like a surf, but it’s actually made by a surf rider.
Kelly said Gansups collection was one of those that he could not wait to see surfers wearing.””
A lot of surf culture was really cool in the ’60s and 70s, but the ’80s and ’90s were really the last two decades,” Surf Culture blogger John Kelly said.
Kelly said Gansups collection was one of those that he could not wait to see surfers wearing.
“This is one of my favourite vintage surf clothing collections,” Kelly said, adding that he loved that the jacket had a jacket collar that he thought looked like a ‘snowflake’ collar.
“Surf culture has changed a lot since the ’70s, so the jackets and pants are really timeless, so it’s not going to be too far off from the vintage style.”